Marketing, in the old days, used to be done when, where and how marketers wanted to do it. Now everything is on the buyer’s terms.
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Outbound MarketingJunk Mail Print Advertising Telemarketing Billboards Trade Shows Bulk Email (SPAM) |
Inbound MarketingSearch Engine Optimisation (SEO) Search Advertising Social Media Social Advertising Content Marketing Marketing Automation |
The Proven Methodology for the Digital Age
Since 2006, Inbound Marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your prospects’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
What Is Inbound Marketing?
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is the new Like and Inbound Marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, Inbound Marketing attracts qualified prospects to your business and keeps them coming back for more.
How to Interpret the Graphic
Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions. (Note the tools are listed under the action where they first come into play, but that’s not the only place they’re applicable! Several tools, like email, can be essential in several stages of the methodology.)
